Scope

Design stages of a new web environment for the Utah Office of Energy Development (OED). Shown here are a few pages of the pre-design wire frame to help define the navigational flow of the website. This is for content blocks and flow only...design is not considered in this exercise. The purpose here is to comprehensively think through every click, every decision made by the user to optimize the experience before beginning the design process.

Solution

As designers, we must understand the visual objective and emotional characteristics of the brand before the creative process begins. As developers, we must have a clear answer to the primary question. “What are the fundamental objectives of the project?” To answer that question we first ask ourselves “ What purpose must the site fulfill for the user?“ This is a difficult question for a client to answer. Invariably, their response involves things like “brand awareness” and “increase traffic”.