Overview

Give brands a great customer experience and consumers will buy more, be more loyal and share their experience with friends.

What truly makes for a good experience? Human Touch—that isis, creating real connections by making technology feel more human and giving employees what they need to create better customer experiences. People are increasingly loyal to the retailers, products, brands and devices that consistently provide exceptional value with minimum friction or stress.

The challenge strategy: use new technology with purpose to make the experience feel more human—without creating frustrations for customers and while empowering employees.